Defining your target market is one of the early steps to understanding your customer base. In order to create marketing campaigns that speak directly to your segmented audiences, the user persona and user profile will be extremely helpful.

The TAM provides more of a realistic view of your revenue opportunity than selling to everyone in the world and 100% of them buying from you.

Defining your total market size is a vital factor to fully understanding your business and industry.

How well do you understand your customers? Once you’ve identified WHO you believe will benefit most from your product or service, the next step is to understand more about who they really are.

Understanding each click and step that your customer must take to either learn about, engage with, or purchase from your business are all a part of their customer journey. Identifying these steps and developing opportunities to reduce and/or improve them will help improve customer satisfaction and can lead to improved overall sales.

 The process of understanding your customers is very similar to making a new, cool friend or relationship. You have something in common and you want to explore it even more. As you continue to learn more about each other, you begin to notice more about them – their interests, hobbies, how they communicate, and so much more.

When you are preparing to launch a new business or product, one of the first steps you should take is defining a target market.

Once you know who your customer is, why they go online, and how they like to engage with a business, meet them where they are.

Many times, business owners only pay attention to customer demographics and don’t think further into the whole person such as their hobbies or where they spend their time.

As you develop your KPIs, remember to prioritize the end result. If you do not know where you are seeking to go, you may never know when you have reached it.

As you develop your KPIs, remember to prioritize the end result. If you do not know where you are seeking to go, you may never know when you have reached it.

These three steps can be applied throughout the year whenever your business is setting an annual strategy or seeking to start something new.

The three phases of the marketing funnel and how to break down your marketing efforts to reach customers at each stage from awareness through to purchase.