The alternative accommodation sector closed 2025 with a defining milestone: it didn’t just meet expectations—it surpassed them.

Diners today are motivated by curiosity—willing to explore plant‑based meals even if it’s just for one night. This mindset has pushed plant‑forward dining from a niche lifestyle choice into a mainstream cultural movement.

Cooking confidence is becoming one of the clearest generational dividers of the decade. New survey data shows that younger Americans—especially Gen Z and Gen Alpha—are entering adulthood with far less comfort in the kitchen than older generations.

Major events, festivals, personal milestones, and seasonal moments—continued to shape how and why Americans traveled in 2025.

The dining landscape has undergone a quiet but meaningful transformation, and 2025 made the shift unmistakable: spontaneity is back in full force. One of the clearest signals came from the surge in Notify Me alerts.

The spirits industry saw a major reshuffling in 2025, and one category stood unmistakably at the center of it: ready‑to‑drink cocktails or RTDs were the year’s breakout performer.

Artificial intelligence is revolutionizing the spirits industry by optimizing production, enhancing packaging design, and personalizing consumer engagement through data-driven insights and generative AI tools.

Defining your target market is one of the early steps to understanding your customer base. In order to create marketing campaigns that speak directly to your segmented audiences, the user persona and user profile will be extremely helpful.

Today, whiskey is one of the top selling liquors globally. But how did it get here?

The modern whiskey we recognize today owes much to the legacy of European appreciation for cognac.

The distillation of whiskey is rooted in centuries of history, tracing its beginnings to ancient wine-making cultures.

Whiskey boasts a rich global history that stretches back centuries. Its roots date to the 9th century, with the evolution of distillation methods and even the spelling of its name adding layers to its story.

The TAM provides more of a realistic view of your revenue opportunity than selling to everyone in the world and 100% of them buying from you.

Defining your total market size is a vital factor to fully understanding your business and industry.

How well do you understand your customers? Once you’ve identified WHO you believe will benefit most from your product or service, the next step is to understand more about who they really are.

The environmental impact of spirits production is extremely important. With the harsh reality of historic temperatures changing across the world, new accommodations must be made.

Distilled spirits have a number of laws, regulations, and standards it must adhere to from labeling to serving to those within the Legal Drinking Age (LDA).

Today, technological advancements are emerging faster than ever. Yet, in the spirits industry, many producers have been reluctant to employ modern technology in production, marketing, or distribution.

Today’s culture is marked by increased home alcohol consumption and rising living costs, leading more people to stay in or reduce spending rather than visit bars or nightclubs.

The spirits industry is deeply influenced by a variety of economic factors that shape both production and sales. Shifts in consumer spending, changes in taxation and regulations, and global market trends all play a role in determining the success of spirits producers.