The Obama Presidential Center’s opening underscored Chicago’s ability to sustain high‑impact events, driving measurable gains across travel, hotels, and dining while the city simultaneously hosted multiple large‑scale festivals.

The inaugural Hospitality Creator Summit in San Antonio marked an important moment for the industry and we can’t wait to share it with you.

Travelers are increasingly shaping their journeys around experiences that feel authentic, memorable, and rooted in the character of a destination.

As temperatures rise, guests are seeking dishes and drinks that feel bright, energizing, and aligned with the pace of summer.

As summer demand continues to rise, hotel operators should focus on creating a sense of place and comfort along with a side of adventure for today’s traveler.

The alternative accommodation sector closed 2025 with a defining milestone: it didn’t just meet expectations—it surpassed them.

Diners today are motivated by curiosity—willing to explore plant‑based meals even if it’s just for one night. This mindset has pushed plant‑forward dining from a niche lifestyle choice into a mainstream cultural movement.

Cooking confidence is becoming one of the clearest generational dividers of the decade. New survey data shows that younger Americans—especially Gen Z and Gen Alpha—are entering adulthood with far less comfort in the kitchen than older generations.

Major events, festivals, personal milestones, and seasonal moments—continued to shape how and why Americans traveled in 2025.

The dining landscape has undergone a quiet but meaningful transformation, and 2025 made the shift unmistakable: spontaneity is back in full force. One of the clearest signals came from the surge in Notify Me alerts.

The spirits industry saw a major reshuffling in 2025, and one category stood unmistakably at the center of it: ready‑to‑drink cocktails or RTDs were the year’s breakout performer.

Artificial intelligence is revolutionizing the spirits industry by optimizing production, enhancing packaging design, and personalizing consumer engagement through data-driven insights and generative AI tools.

Defining your target market is one of the early steps to understanding your customer base. In order to create marketing campaigns that speak directly to your segmented audiences, the user persona and user profile will be extremely helpful.

Today, whiskey is one of the top selling liquors globally. But how did it get here?

The modern whiskey we recognize today owes much to the legacy of European appreciation for cognac.

The distillation of whiskey is rooted in centuries of history, tracing its beginnings to ancient wine-making cultures.

Whiskey boasts a rich global history that stretches back centuries. Its roots date to the 9th century, with the evolution of distillation methods and even the spelling of its name adding layers to its story.

The TAM provides more of a realistic view of your revenue opportunity than selling to everyone in the world and 100% of them buying from you.

Defining your total market size is a vital factor to fully understanding your business and industry.

How well do you understand your customers? Once you’ve identified WHO you believe will benefit most from your product or service, the next step is to understand more about who they really are.