Artificial intelligence is revolutionizing the spirits industry by optimizing production, enhancing packaging design, and personalizing consumer engagement through data-driven insights and generative AI tools.

Today, whiskey is one of the top selling liquors globally. But how did it get here?

The modern whiskey we recognize today owes much to the legacy of European appreciation for cognac.

The distillation of whiskey is rooted in centuries of history, tracing its beginnings to ancient wine-making cultures.

Whiskey boasts a rich global history that stretches back centuries. Its roots date to the 9th century, with the evolution of distillation methods and even the spelling of its name adding layers to its story.

How well do you understand your customers? Once you’ve identified WHO you believe will benefit most from your product or service, the next step is to understand more about who they really are.

The environmental impact of spirits production is extremely important. With the harsh reality of historic temperatures changing across the world, new accommodations must be made.

Distilled spirits have a number of laws, regulations, and standards it must adhere to from labeling to serving to those within the Legal Drinking Age (LDA).

Today’s culture is marked by increased home alcohol consumption and rising living costs, leading more people to stay in or reduce spending rather than visit bars or nightclubs.

The spirits industry is deeply influenced by a variety of economic factors that shape both production and sales. Shifts in consumer spending, changes in taxation and regulations, and global market trends all play a role in determining the success of spirits producers.

The United States' complex history with alcohol has led to the creation of numerous legislative and regulatory agencies that oversee the spirits industry. Each agency or organization is tasked with its own purpose, such as managing the market, regulating taxes, and ensuring consumer safety.