The modern whiskey we recognize today owes much to the legacy of European appreciation for cognac.

The distillation of whiskey is rooted in centuries of history, tracing its beginnings to ancient wine-making cultures.

Whiskey boasts a rich global history that stretches back centuries. Its roots date to the 9th century, with the evolution of distillation methods and even the spelling of its name adding layers to its story.

The TAM provides more of a realistic view of your revenue opportunity than selling to everyone in the world and 100% of them buying from you.

Defining your total market size is a vital factor to fully understanding your business and industry.

How well do you understand your customers? Once you’ve identified WHO you believe will benefit most from your product or service, the next step is to understand more about who they really are.

The environmental impact of spirits production is extremely important. With the harsh reality of historic temperatures changing across the world, new accommodations must be made.

Distilled spirits have a number of laws, regulations, and standards it must adhere to from labeling to serving to those within the Legal Drinking Age (LDA).

Today, technological advancements are emerging faster than ever. Yet, in the spirits industry, many producers have been reluctant to employ modern technology in production, marketing, or distribution.

Today’s culture is marked by increased home alcohol consumption and rising living costs, leading more people to stay in or reduce spending rather than visit bars or nightclubs.

The spirits industry is deeply influenced by a variety of economic factors that shape both production and sales. Shifts in consumer spending, changes in taxation and regulations, and global market trends all play a role in determining the success of spirits producers.

The United States' complex history with alcohol has led to the creation of numerous legislative and regulatory agencies that oversee the spirits industry. Each agency or organization is tasked with its own purpose, such as managing the market, regulating taxes, and ensuring consumer safety.

Understanding each click and step that your customer must take to either learn about, engage with, or purchase from your business are all a part of their customer journey. Identifying these steps and developing opportunities to reduce and/or improve them will help improve customer satisfaction and can lead to improved overall sales.

 The process of understanding your customers is very similar to making a new, cool friend or relationship. You have something in common and you want to explore it even more. As you continue to learn more about each other, you begin to notice more about them – their interests, hobbies, how they communicate, and so much more.

When you are preparing to launch a new business or product, one of the first steps you should take is defining a target market.

Once you know who your customer is, why they go online, and how they like to engage with a business, meet them where they are.

Many times, business owners only pay attention to customer demographics and don’t think further into the whole person such as their hobbies or where they spend their time.

As you develop your KPIs, remember to prioritize the end result. If you do not know where you are seeking to go, you may never know when you have reached it.

As you develop your KPIs, remember to prioritize the end result. If you do not know where you are seeking to go, you may never know when you have reached it.

Key Performance Indicators are vital to setting a sound business strategy because they help you measure and track the performance as you reach to achieve a goal or objective.